M.B.S.R. Creating Content
Creating content that ranks starts with finding the keywords your audience is using and organizing them into clusters to match their intent.
Let’s break it down into two simple steps:
- Find keywords
- Group relevant keywords together
💡 Pro tip: Be careful not to use the same keyword groups on multiple pages—this leads to an issue called keyword cannibalization, where your pages compete with each other, potentially damaging your SEO performance.
Step 1: Find keywords
Use Semrush’s Keyword Magic Tool to discover what your audience is searching for.
Enter a seed keyword, like “dog food”, and you’ll see that each search returns a list of 10 relevant keywords along with their average monthly search volumes.
Copy and paste these into a spreadsheet and repeat the search with other seed keywords—you might try “dry dog food” and “grain free dog food” next.
💡 Pro tip: For more seed keyword ideas, Google your seed keyword and look for any variations used by other top pages.
Find my keywords to target →
Need it faster? With Semrush Pro, you can find hundreds or even thousands of relevant keywords, export them, or select the important ones and create a list to start targeting in your SEO efforts.
Step 2: Group relevant keywords together
To create content that matches user intent (and resonates with Google), organize your ideas into keyword groups.
Once a new page is live, you can use the On Page SEO Checker in your domain project to find ways to improve it.
Select the URL, add the most relevant keyword, and the tool will show keywords that your competitors use for similar content. Consider adding them to your copy from your own unique angle.
With a Semrush Pro plan, you can use Keyword Strategy Builder to automatically group similar keywords into clusters and get insights into things like intent, search volume, and ranking potential, whether your page is live or not.
Keep your most important pages up to date and you’ll be pulling in fresh traffic in no time.